fakeideas

fakeideas

• Learning to Learn 29 November, 2008
  I believe that intelligence is highly adaptable; that we adapt our minds to any task by thinking in certain way and learning to learn. By using simple mental techniques I find that I can pick up broad understanding of subjects quite quickly. These techniques will give you wider knowledge, a better ability to react to situations, [...]
• Being a Marketer 22 August, 2008
  I’ve been working with a company called Minerva Laboratories for a few weeks now as a Market Analyst, working on a strategy to expand the business into markets other than ear moulds (for use with hearing aids). It was a bit scary, still is a bit, its challenging. If anyone has advice, that would be [...]
• Results and Awards 30 July, 2008
  Well I worked hard all year and it looks like hard work pays off. I graduated with a 1st Class Honours in BA Marketing from the University of Glamorgan. I was also really grateful to receive the PHS Marketing Student of the Year Award for Best Overall Performance at Final Level My final results were; Direct and [...]
• Virgin Media and the EVL Framework 2 July, 2008
  Hirschman’s (1970) Exit, Voice and Loyalty framework gives us a model to consider economic interactions between companies and customers. When a customer is dissatisfied with service from an organisation they can choose to voice their grievance or exit the relationship , however loyalty affects the decision. Voice I did not agree with Virgin media […]
• Explaining Marketing 4 May, 2008
  I have had the displeasure of being asked what marketing was by my 9 year old brother. I was at a loss for words, “Marketing is customer centric management” doesn’t mean much to him and after that point I was fumbling around different lecture notes in my head trying to come up with something short, [...]
• Marketer, Customer and Competitive Centric Mixes 28 April, 2008
  I’ve written before about the academic arguments against the 4Ps, but what about some alternatives? The 4Ps main fault is that they are focused on the Marketer and their offering, not the customer and their wants, assuming that we start with the offering and adapt the mix for the customer. The Customer Marketing Mix attempts to [...]
• Moments of Truth and Online Branding 25 April, 2008
  on the world wide web, the brand is the experience and the experience is the brand Dayal et al (2000) I have left sites due to tiny elements I didn’t like in interfaces, lost pages and server time outs, never to return again a lot more often than because I didn’t like the content. Unlike advertising brand [...]
• Societal Marketing: Dangerous Territory or Universal Moral Obligation? 19 April, 2008
  Marketer’s need to get socially responsible fast Are we responsible for the sum results of our actions? Gaski (1985) argued that social welfare is the business of elected officals, that once marketers start trying to decide what is socially responsible; what is in the interests of the public; something for which they are not trained, it [...]
• Revision: Portfolio Planning & BCG Matrix 20 March, 2008
  Portfolio Planning is economics put into action, an attempt to “use limited resources to fulfill unlimited demands” and although tools such as BCG and GE Matrices are designed for large organisations with extended product lines, I also feel they are useful for smaller companies, who also have unlimited demands but much more limited resources. P […]
• Direct & Electronic Marketing Coursework 18 March, 2008
  This is shameless boasting but where else can I do that if not here? I got 85% on my Direct & Electronic Marketing coursework I’m chuffed because I thought that it was a very hit or miss essay, depending on which way my lecturer took it I would get a very good, or very bad mark…for some [...]